How we do it

Start by applying for After (hopefully) having your application accepted you finish the registration process. We are glad to help you decide which wines and how many bottles you should send. Once you’ve packed the wines, we take over. When your wines have arrived we add them to our online marketplace, announce their arrival and start working with them towards Danish consumers and professionals. Once you make a sale, your share is automatically added to your Stripe Connect balance, which is transferred to your bank account in the frequency of your choice (monthly per default).

What your fans get

  • The joy of buying sustainable products (more) directly from the producer.
  • New inspiring connections (or even friendships) and a great story to tell their friends.
  • More interesting wines at much better prices.

Who are the people behind

My name is Joachim Niclasen. I have worked with wine since 2007 when I got a job in a local wine bar. I was soon managing the place and stayed there while I finished my studies at the IT University in Copenhagen.

In 2011 I handed in my thesis about future web-based business models in the wine industry. I immediately began putting the theory into action and created what I called Vinkollektivet (The Wine Collective), an online platform and offline community among small Danish wine importers. That was fun!

In 2014 I started to import wine myself. I called my company Vinhacker (Wine Hacker) and tried to live up to the cheeky name by turning things (price structures, communication strategies and preferred segments) upside-down. This was also the time I really fell in love with natural wine. Though I don’t consider myself a ‘hacker’ anymore I can still appreciate the mindset that made me enter the Danish wine industry.

In 2018 I launched a natural wine subscription called Kaoskassen. 2018 was also the year that I hooked up with my business partner, Troels.

In 2019 I took the first baby steps towards learning to grow and make wine myself, when I co-created and joined a 18-month course in collaboration with Danish natural wine producer, Garbolund.

2019 was also the year I started experimenting with the idea that had lived inside my head for year: Creating a place for winegrowers to connect directly with their fans, making a better life for themselves and their fans along the way.

2020 was (despite the pandemic) a very positive year. I took from a crazy idea to something that was actually functioning – and seemed to make people happy.

So here we are – 2021 – is still a baby. But it’s growing and learning fast!

Why we do it

We want to see you shine. We want to see you build a business just as sustainable as your farming. We believe that independent winegrowers are better suited to serve the audience and themselves in the long run. Read more here >>

What we do

We connect small scale natural winegrowers with Danish consumers and professionals. Our Copenhagen based warehouse acts as your remote Danish storage. The online platform gathers all the wines on a shared marketplace which also contains wines from Danish wine importers. As a winegrower you get your own web page and shop. We handle all the administrative tasks just like a traditional importer. We spend our energy on matchmaking, customers service & developing the platform (and it’s community).

Who we do it with

We are looking for small scale winegrowers who work organically in the vineyard and naturally in the winery. We are not fanatics, but we demand full disclosure on your winemaking practices. You are not the type who hide behind exclusivity deals and other small monopolies. You appreciate the value of connecting directly with your fans. You believe in independence as the best investment for the future.