We know this may sound counter-intuitive. After all, you send your wines all the way to Denmark without knowing when you will receive your payment. So yes, there is a short-term risk.
But think about the long term. Which situation is the riskiest:
– Relying on one big customer?
– Or having many smaller customers?
It’s a matter of how many eggs you want to put in one basket. And the fact that the longer you work independently, the more robust you get. Long-term thinking.