Why shall I carry all the risk?

You shall not.

For every shipment of 600 bottles we spend roughly €1,000 on excise duties and shipping, money that we will not get back if the wines don’t sell. In many cases – especially when you’ve gained a good reputation – we will be able to sell 100-300 bottles immediately after arrival (sometimes even before the pallet has been picked-up from you).

If you are used to having a distributor taking all the short-term risk, then this is definitely a different situation. What we are trying to create is a relationship where both sides have a significant amount of “skin in the game”. We believe that we’ve found the right balance and a payment model that will help us move you forward.